Losing the Soul

Andrew Pomocnik
Visual Communication

College
Athlone Institute of Technology

Contact
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Andrew Pomocnik

Losing the Soul

The final project aims to show how character traits and behaviour can impact on your life to destroy your soul. The brief allowed students to chose a topic and utilise the skills and knowledge accumulated to execute it. Life in the modern world is hard because of the many pitfalls and temptations lurking. As Socrates says, “false words are not only evil in themselves, but they infect the soul with evil”. It often happens that the conduct is not always ethical according to generally accepted standards. According to Brett W. Gurewitz everything “leaves marked your soul”. In these situations, it is easy to lose yourself for a better material status, not necessarily in a fair way. By doing so, it is easy to lose yourself in the pursuit of a “better life” while losing your soul. The flexible word “soul” is made up of latex and bad character traits that try to physically affect its distortion. Displayed in this way shows the bad effect on the soul, and thus its negative change, and consequently its loss. All elements are physically and emotionally connected in one message – the loss and metamorphosis of your soul in a typographic version. The four posters as a whole, interpret the loss of “soul”. I used words made of coloured glue, which, unlike brown latex letters, shows attractiveness. The one-colour “soul” on the scorched and stained background sees the attractiveness of colourful delusion, which are the words. Colourful words try to snatch the soul causing it to perish. On the first poster I presented the first element of the word “soul”, the letter “s”. It displays how bad deeds such as hostile and vain deform the letter. Trying to rip and tear from the board that holds souls as a metaphor for the residual resistance to this. The second poster presents the letter “o”. Three words: selfish, biased and malignant pull out the letter distorting its regularity. The distortions they make affect the soul not only figuratively but also in its actual deformation. The third poster contains the letter “u”, in which the words greed and envy attack it. They violently stretch it and change its shape. In a similar way, greed and envy affect the loss of soul. This illusion has nice promises and in fact time ruthlessly destroys her at the same. The fourth poster is with the letter “l”, which tries to be pulled out by vile and ruthless. They stretch it and tear it away with a metaphorical strength and brutality that is not always seen by oneself. All elements show the struggle and attempt to resist the loss of soul. The benefits for which we receive financial gratification or in other forms are paid for with great losses. The moral and ethical principles that guide our life are often subjected to the trials and temptations that we try to combat. Often in these promises there is a hidden agenda that is unethical causing us to lose our soul.