Fight Back Club

Brónagh Kelly
Visual Communication

College
Letterkenny IT

Contact
bkdesigns94@gmail.com

https://www.behance.net/bronaghkelly

Brónagh Kelly

Fight Back Club

With the increase of social media use, applications such as Instagram provide a platform for many digitally altered images. This culture of perfectionism creates constant comparison in young men, this can increase the development of mental health conditions. Having lost my cousin Gary last year to suicide, promoting positive mental health in men is a cause that’s very close to my heart. The aim of the campaign was to stage an intervention at an age where it will have the most impact and therefore cause a ripple effect. My solution, Fight Back Club, provides a transparent, inviting space where a community of young men can come together to support each other and redefine stereotypes. To connect with my target audience of teenage men, my identity required a complex approach in order to inspire participation and create conversation. It was necessary to include humour and a bold, cheeky aesthetic. App: https://marvelapp.com/23a73h36

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