Automotive Subcultures of the 20th Century

Dermot Rooney
Visual Communication

College
Letterkenny IT

Contact
dermot-rooney@hotmail.com
https://www.instagram.com/roondawg20/
https://www.behance.net/dermot-roo96b0

Dermot Rooney

Automotive Subcultures of the 20th Century

For my major project, I made a book with accompanying poster focusing upon different automotive subcultures throughout the 20th Century. I chose this as I had an interest in the subject matter itself, but also felt that for the individuals who formed these groups, their participation was more than a distraction but a lifestyle choice, finding a sense of belonging. I hoped that the book would appeal to a broad target audience and enthusiast alike. The book begins with a foreword page briefly examining commonalities between individuals who are involved with these groups and potential reasons for their participation. I felt this was important to give both an insight to the viewer but also to diffuse any pre-conceived scepticism towards the content of the book. For the general design aesthetic, I wanted the imagery to be the most prominent feature with any typographic elements been secondary. The overall design is more minimal as I felt that this approach would enable the viewer to focus upon the imagery firstly. Finally, each individual group is introduced with their own unique display typeface been representative of either the era or the distinct aesthetic of the group itself.

Previous:
Next: