Idle Clothing

Hannah Monaghan
Visual Communication

College
Technical University Dublin

Contact
hannahkmonaghan@gmail.com
https://www.instagram.com/hannahm.creative/

Hannah Monaghan

Idle Clothing

Idle Clothing is a fashion concept offering a new immersive retail experience for both the designer and customer. The store is reconfigured to look somewhat like a visual library, with images to browse through instead of clothes. The clothing is created on-site by fashion graduates who designed their sustainable collections in collaboration with idle clothing. Everything is made to order which eliminates mass production and unsold inventory. The ethos of Idle clothing is transparency. That’s why one of the walls in the store is transparent, allowing customers to see the graduate design studio where the clothing is created. The campaign imagery captures clothing in an unusual manner using mirrors, encouraging the viewer to reflect on their relationship with fashion. Idle Clothing is situated in Ireland, aimed at young individuals who favor fast fashion and see clothing as a disposable item.