For my final year project I created Phony, a campaign exploring the impostor phenomenon and how it affects women and minority groups working in creative industries disproportionately. Phony provides a platform for mental health issues to be spoken about openly, and refutes the myth that experiencing stress, anxiety, and self-doubt means that you are not cut out for a creative career. The campaign equips creatives with appropriate knowledge and tools to tackle impostor syndrome, while ultimately encouraging confidence and a belief in individuality. A bold, contemporary, and experimental design approach is used in the campaign, in order to communicate a confident tone that will inspire readers to appreciate their creative process.
