Natural Angle

Jonathan Theobald
Product Design

College
National College of Art & Design

Contact
jtheobald01@gmail.com
jonnytea0
https://www.jon-theo.com/

Jonathan Theobald

Natural Angle

‘Natural Angle’ Is a modular fishing Lure combining and balancing complexities and simplicities found in lure fishing and fly fishing. The Lure offers a high level of control but in an accessible manner, creating a more playful experience. A modular system of parts made from raw natural materials enables easy repair and responsible end of life breakdown. Snags in rocks and weeds are common, resulting in these lures being lost in these natural environments. This makes Natural Angle the environmental choice in a market saturated with consumable plastic products which don’t belong in our natural marine environments.