Diaspora

José Clécio
Visual Communication

College
Technical University Dublin

Contact
clecio.se@hotmail.com
https://www.linkedin.com/in/joseclecio/
https://www.behance.net/joseclecio

José Clécio

Diaspora

Diaspora was a final project developed for my Master’s degree in Graphic Design in TU Dublin. The project consisted in creating a draft design prototype of a bilingual magazine (Portuguese/English) that promotes the Brazilian language and culture in Ireland through literature. The magazine is an existing project of Marluce Lima, a Brazilian journalist living in Dublin. The publication is currently in the process of editing its first edition with the theme Irish-Brazilian Connections. In this first issue the magazine will showcase different genres such as poetry, chronicle literature, interviews and photographs. The problem here was to find out: 1) What would be the best solution to the magazine’s bilingual issue. 2) How the magazine could visually differentiate from other literary magazines in Ireland. 3) How the magazine could visually connect with its audience. After briefing the client, researching and looking at best practice examples I analysed what could work and not for Diaspora. After I created first initial concepts and started focusing on the aspect of how the magazine cover could catch the attention of the Brazilian audience and create a feeling of culture identification and recognition. Inspired by a Brazilian envelope letter I designed the magazine cover which I want to highlight its key features: • The dashed line in the top corner is a vital feature for the recognition of the magazine because it is the cultural identification element that the Brazilian community will identify with immediately. • The Diaspora’s logo as a postage stamp is an element that enhances the letter envelope feeling of the cover. • The letter stamp here is represented by the magazine title, overprinting the image on the background. • The duotone picture for the cover is an element that will dictate the colour palette of the magazine. For each new issue, the magazine will have a colour which will lead the colour palette. To have a certain rhythm and pleasing reading, the layout of the magazine was divided into four sections. Breaks of white and coloured backgrounds were created to maintain the reader interested and provide pauses, allowing the reader to stop and reflect on the information they have received. One of the most critical aspects of the magazine is its bilinguality. To draw a clear distinction between Portuguese and English texts and the different text categories, I created four different paragraphs alignments that will help the reader to differentiate the text content of each category present in the magazine. The colour hierarchy of the Portuguese and English texts was also thought. The statement is that English texts will always be black and Portuguese texts will vary from coloured to white texts.