Penger

Killian Gleeson
Visual Communication

College
Technical University Dublin

Contact
killiangleeson@Hotmail.com
https://www.instagram.com/kilogram____/
 https://killiangleeson2b87.myportfolio.com

Killian Gleeson

Penger

D&AD : Penguin Books – Heighten the reading experience and Enhance the relationship young people have with books This aim of this project is to heighten the reading experience and enhance the relationship young people have with books, a generation that is time poor and has grown up alongside the renaissance of physical interactions through technology. Penguins partner for life and with reading we should have a lifetime partnership with books. I took it upon myself to question: How do young people enhance relationships? Dating apps? I decided to brand this generation the ‘swipe generation’ The swipe generation, swiping left or right depending on who is in your area from speed dating to speed reading depending on what you find ‘PENG’ (hot) enough. The kindle revolutionised the reading experience through ebooks so what if we rekindled the love for reading which we’ve lost touch with. Some might use dating apps to break the ice before reading so why not break the ice before reading through ‘Penger’. Enhancing the relationship we have with books through the relationship with location. Penger aims to discover and uncover the world through books set in your surrounding area.

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