For Instance

Loughlin Brady Smith
Visual Communication

College
National College of Art & Design

Contact
lockiebs@gmail.com
https://www.instagram.com/lockedletters/?hl=en
https://designbyloughlin.com/

Loughlin Brady Smith

For Instance

Stone carving is a craft that involves a process without getting the immediate gratification, deriving a longer and deeper satisfaction from it. This project aims to embody the idea of focus, attention & process through the lens of craft. I believe craft, specifically letter cutting, often referred to as a dying or lost art, is more relevant now than ever before.The brain is novelty hungry but needs to be rationed and exercised properly. It requires constant monitoring of attention. Rapid setting concrete is a superficial substitute for stone that can be created instantly – feeding into this persistent idea of immediacy. On the surface the concrete gives the illusion of having a smooth finish. Carving into it however exposes the raw & brittle mixture within. Something which appears to be inviolable is revealed to be fragile. This physical analogy then merges the material with the quote I have reinterpreted and carved into the posters; “To be authentic, we must cultivate the courage to be imperfect—and vulnerable. We have to believe that we are fundamentally worthy of love and acceptance, just as we are.” – Casandra Brené Brown PhD Authenticity is a term that is patently partnered with craft. To be authentic is to be one’s true self, if we become increasingly accustomed to instant gratification do we then run the risk of losing our ability to have genuine authentic thought processes, ideas, interests and realisations? Will we allow databases and algorithms which feed us our predictable interests to override our human capacity to imagine, too cogitate or even contemplate? The purpose of the concrete posters is to encourage the viewer to fail and be flawed, not just in themselves but in their own humane ways of thinking. Changes in our behaviour have positive and negative aspects, but it is undeniable that the whole system of the world is speeding up. The primary influences being technological advancement, the development of information storage, the capacity of machine learning and artificial intelligence. Algorithms are making decisions for us daily, predicting what we are interested in before we even acknowledge what it is we’re looking for. The concept of the Outcome Generator is to create a glimpse into the near future of possible design processes. There are existing brief generators, so is it not inevitable that outcome generators could be a concept for people with similar intent? This generator, compiled with with random information in an algorithm, deciphers what outcome you should make based on your general interests. There is no longer any need to derive an outcome from a drawn out process of human thought and consideration. The possibilities are endless, which brings the freedom and ingenuity of human process to an end. http://outcomegeneratorprocesseliminator.com/