Blood Action Now

Luke Doyle
Visual Communication

College
Dún Laoghaire Institute of Art, Design and Technology

Contact
luke.david.doyle@gmail.com
https://www.instagram.com/lukedoyledesign/?hl=en

Luke Doyle

Blood Action Now

Blood donations are in serious need across Ireland. Despite this, gay and bisexual men are barred from donating if they have had sex with another man in the last year. This is based off (and perpetuates) stigma surrounding LGBTQ men and HIV. Blood Action Now seeks to change that. Those who wish to be able to donate blood, and can donate safely, should be able to do so. Through an online and print campaign, this project aims to raise awareness about the importance of blood donation whilst also working towards ending the deferral on LGBTQ men donating blood. The campaign includes a micro-site with detailed information as to why this ban is problematic as well as information on blood donation in general. Users are encouraged to sign a petition and contact their local TD. They can also download posters to put around their local area/college/school etc.