The Cult of Productivity

Shane Carty
Visual Communication

College
National College of Art & Design

Contact
shane1carty@gmail.com
https://www.instagram.com/shanedcarty/
https://shanecarty.life/

Shane Carty

The Cult of Productivity

Under capitalism, profit is prioritised over the health and wellbeing of individuals. Access to goods and services is dependent on how productive you are. Post-financial crash, hustle culture has become embedded in the minds of young people today, who are living in a much more precarious time than their parents. The only way to get ahead in life is to optimise yourself and become the best worker possible. As a result of this, individual’s base their feelings of self-worth on their level of productivity. They become self-critical and unhappy. Neoliberalism has sold us the idea that unhappiness is an individual property, and the only way out is to work harder. If you are poor, work harder, if you want better healthcare, work harder, if you want a house, work harder. This attitude simply distracts the individual from challenging underlying social and political issues that affect them. The Cult of Productivity is a speculative self-help service that promises to maximise your life and achieve ultimate efficiency. The project is a critique of productivity and self-optimisation under late-capitalism. Using the tools of capitalism (advertising, marketing), The Cult of Productivity aims to educate people on the toxicity of the self-help industry and negative effects of neoliberal ideology. https://thecultofproductivity.com/

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