Hello, I’m Hannah. I’m currently working commercially as a graphic designer. Below is a rebrand project where I reinvented the identity for one of Ireland’s most iconic brands: Penneys. This Penneys is high-end couture, sophisticated and eclectic. Working with deep burgundy and warm gold to establish an expensive brand, fit for fashion royalty. Editorial work is inspired by fashion giants such as Vogue Magazine and Harpers Bazaar. A bespoke pattern has been developed from the logo mark, and the submark is used as a graphic element for abstract design work. An in-depth look into my work can be found on my Instagram @hannahdoyle.design I’m interested in full-time positions, but also open to freelance work.

Penneys rebrand as high-end couture, sophisticated and eclectic.

The bespoke pattern has been developed from the logo mark.