Design is about people and their experience with an object, a space or a service. By focusing on my listening and observation skills throughout a project and collaborating with user groups through co-design workshops. About joining the dots. Through fun exploration, research-based design and finding relevant sustainable solutions for each project outcome with the aim to exceed users expectations and optimal experience. I value interacting with stakeholders to understand their needs and wants, which enables the development of concepts. With 28 years of experience managing bookstores, has afforded me insights of how people navigate that environment and interact with the merchandise, by changing a couple of layout details. Purchasing and managing the stock within the book trade ecosystem.